What have you learnt from your audience feedback?
For my initial audience feedback, I created a focus group, a questionnaire on music and music videos and evaluated the results of these.
From what I gathered of these results, I managed to discover my target audience, their interests in music and music videos and what they expect from a well-made music video. This helped considerably to my initial research and made it easier to decide what would market best to my chosen target audience.
In my Multimedia Music Video Pitch, I brought in what my focus group had said when given certain questions to answer about what they like about music videos, what catches their interests and so on. Most of the answers were about style over substance, which helped in my decision to give the multimedia music video a surreal theme to it.
Once I had had finished the multimedia music video, I uploaded it to my YouTube account and showed another focus group and filmed their reactions to the music video and interviewed them for their opinions.
There were no negative comments about the music video, but this meant the feedback gave me nothing to reconsider about the product and what I could improve on. However, most of the comments given were made in consideration to the editing of the music video, which I was very pleased with, as I have practiced editing for over 2 years now and am glad that the audience would take notice of it.
For my website and my CD/DVD Digipak response, I have uploaded all the designs and links on this blog, ready for anyone who wishes to give feedback. For the CD/DVD Digipak, I got feedback from my fellow Media students who gave their opinions on the designs. It is from these opinions that I concluded on which design would be best for the cover, and continuing the theme of surrealism throughout the campaign.
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