How effective is the combination of your main product and ancillary texts?

My main product was a multimedia music video and the accompanying ancillary texts were a promotional website and a CD/DVD Digipak Design.

This combination made for an effective campaign to promote my chosen musician, Caspar Gilham. Not only did he provide the music track to promote, but also starred as the main actor for the multimedia music video, was included in the CD/DVD Digipak Design Photos and also provided an interview in my audience feedback.

The multimedia music video was shot entirely in backwards action and most of the clips have been edited to be shown in black and white. The reason for this chosen effect is explained in detail in The Editing Process, but as the music track itself has no lyrics and has a musical compilation that is quite surreal, the main reason for these effects is to retain that surrealism and complement the genre of music. Caspar Gilham starred in the multimedia music video, which would help in promoting him further and making his face recognisable to the audience who would be listening to his music. I took direct inspiration from my research into Backwards Action music videos, the most prominent example being Coldplay’s “The Scientist” music video, and shot my music video with the Reverse effect in mind for all the shots.

I created a CD/DVD Digipak as part of my combination of ancillary texts to promote the main product. The digipak was designed when I found a blank CD cover case in the Internet and did a photo shoot with the musician/actor Caspar Gilham. The designs were very similar to my original sketch ideas for the digipak, whilst also maintaining a surreal look to complement the main product in its surrealism. I am pleased with the final design I chose, it looks like a professional CD/DVD cover and I believe it would sell quite well to audiences.

I made a promotional mock-up website on a website called Moonfruit. I named it “Caspar Gilham Music” and it contains the multimedia music video, the music track, photos of Caspar and his guitar, photos of locations, production logo, CD Cover Designs and the final CD/DVD Cover Digipak. The website has quite a lot of material within and would keep the audience’s attention for exploration of the site.